Let’s face it, even a groundbreaking movie would get nowhere without a good trailer. Love them or hate them, movie trailers are a very important part of the experience. They may play a lot of trailers before the movie in the theater, but without the trailer, many movies would probably go unnoticed. While mere word of mouth about a movie can influence someone to go see the movie, very few people are likely to see a movie with a title that they have not heard of. Even the poster can only do so much to raise awareness and eagerness to see a movie.
Not just any trailer is going to work in getting people eager to see the movie. The trailer has to match the tone of the movie so that the right people will go to see it. It has to show some good parts and arrange the scenes in a way that makes the movie seem exciting. It does not have to show all of the good parts, but it does have to entice the viewer to want to see that movie. It also has to have the right music and sound in order to make the movie seem exciting to the viewer.
Another factor is the movie it is put in front of. People often subconsciously associate the trailer with the movie that they saw it in front of. If the movie that they have seen provided a good experience to the audience and a certain movie trailer has played in front of it, they are more likely to see that movie than if it played in front of a movie that was mediocre or poor. However, it is actually very hard to tell which movie is actually going to be a hit or which one is going to be a failure. The movies that are hits will sell more of the trailers, than failing movies. In that case, it is very important to put the movie trailer in front of a high quality movie.
Fortunately, the Internet has made it so that people do not have to go to the movie theater or get a DVD / Blu-ray in order to catch a trailer. Most trailers that are released in theaters are released online within a week of the theatrical release. In some cases, they release the trailer online before they release it in theaters, a good example of where you can find these movie trailers is on ComingSoon.net . This makes it easier for people to see the trailer for a movie they could be interested in without having to go to the movie theater and coughing up $10. This also grants them access to a bunch trailers that they would otherwise miss. They also get to look at alternate trailers for films and other content that they would probably miss in theaters.
Movie trailers are one of the main selling tools for the movie. They raise awareness for the movie which contributes to movie trailers popularity. Other advertising tools could work to bring awareness of a film. For instance, a well composed poster that perfectly matches the tone of the movie can get people curious if not outright eager to see the film. However, a well cut and produced movie trailer will get people in the seats on opening day for a movie that would otherwise fly under the radar. Even if the trailer is not all that well put together and just shows scenes from the movie, it could still get people interested in the experience of seeing that particular movie. It just depends on the different aspects of the film. A good trailer brings out the best aspects of the film without necessarily giving away anything.